16: Yuriy Timen, Ex-Growth Grammarly, Advisor Airtable, Canva etc.
PRODUCTEA with Leah, Growth & Senior Leadership
The Importance of Sea Level Buy-in in Growth
Growth marketing teams are kind of like stuck to acquisition and they don't understand what they should do with the rest of the team, says Agrijé. So I had to educate myself on marketing much more to understand the holistic change that is necessary in a company on marketing sales which has been the most recent edition. That was now I'm French I can make these jokes okay. And I went even more extreme. I do not take anything that is in one of the two silos. There's this interesting problem that we have with growth that you kind of have to attach it into your organization, either under marketing or product, or the worst is this if you do it in both
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