Are These Assumptions Holding True?

Once we've got a budget, now it's ta question of looking at something inside a facebook. And what? Whatd we need to be looking at? Yes? So one ofth the biggest things i start with are things like the click through rate. Ecause you want to see how many people and your ad are actually then clicking through to get to your web site. Or maybe it's by is the ad interesting to people enough to get them to actually click? That may come upo some basic metrics. But let's say we started running the adds, right? And what i would love to know is what we should be looking at. I'll just stick with this example of