Is It a Budget Constraint?

B2 sits in this weird, unique spot where we don't have an ICP. And that's a weird place to be in. As a marketer, I wanted to put a flag in the ground and like make that really loud. We had never written a blog post or a single piece of content that could rank for sales CRM, marketing automation or email marketing. So I wrote a blog post on my own outside of work hours for that email marketing and marketing automation. Then I was like, we're not, these are never going to rank. If we want them to rank, we have to merge them with our product pages. Our product pages already have a ton of internal