Weekly Wrap | Women’s sport special with the ECB, RFU and Twitter, plus a Rugby World Cup preview
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Women's Euros
There's an opportunity there to tap into this engaged audience as the men's football fan base ages. I think take a leaf out of the women's euros book and see how to do it that way, for sure. We haven't touched on netball today - they don't have that profile in the men's game. They're one of the biggest, you know, women and girls sports in this country. There's a lot that we can learn from them and what they've managed to do without having that men's visibility. And I think coming back to some of the thoughts that we had around measurements and our OI and the intangible pieces, the value comes in the pieces that aren
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