Remembering Cormac McCarthy. Plus, ‘Primo’ and Some Mailbag Questions.
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The Importance of Marketing Campaigns
"I think it's the worst possible thing that could have happened to this movie," says Tom Charity. "We generally either misunderstand or potentially underrate the importance of marketing and marketing campaigns." The studio should be feeling good about the job they did to salvage what is recently as a year ago, he adds.
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