Navigating Controversy and Change in Holiday Cinema

As a global pandemic hits, both Hallmark and Lifetime are in danger of not being able to complete their movies for their upcoming Christmas programming. The two companies get creative to shoot their films. Meanwhile, Hallmark hires a new CEO to rebound after the scandals of the prior year. And the pandemic gives even more players the opportunity to enter the Christmas Movie space, leaving open the question of who will dominate.

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