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8min chapter
Inside the Making of a Super Bowl Ad
Mixed Signals from Semafor Media
Navigating Super Bowl Advertising Challenges
This chapter explores the intricacies of creating successful Super Bowl ads, emphasizing brand identity, the use of iconic characters, and the strategic role of celebrities. It highlights an innovative ad campaign involving brand mascots, social media strategies for pre-launch buzz, and the significance of measuring both paid and organic reach for ROI.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode