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Why That Worked #17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions

Marketing Made Simple

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Cooking Up Success: The Power of Advertising

This chapter analyzes a successful advertising campaign for a cooking product that captures consumer attention through a celebrity endorsement and a catchy tagline. It emphasizes the importance of positioning products as solutions to customer frustrations while encouraging brands to communicate unique benefits creatively.

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