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Creating Superfans with Brittany Hodak

The Influential Personal Brand Podcast

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How to Create a Superfan in Your World

A superfan is either a customer or a stakeholder who has such a great experience with you that they become an enthusiastic advocate. They not only want to work with you again, but they tell their friends about you exactly like you just said. So in the book I talk about this idea of the latter to superfan dumb and the very first rung of that latter is Apathy. It's how you take someone through each level of okay I know how I'm gonna overpower that apathy now.

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