Media’s Biggest Winners & Losers of 2024
The Grill Room
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The Rise of Podcasting in Conservative Media
This chapter examines the growing influence of podcasting, particularly highlighting figures like Joe Rogan, and contrasts it with the decline of traditional media attention spans. It explores the dynamics of right-wing podcasters, their robust listener retention, and the historical context of conservative media. Furthermore, the chapter discusses how podcasting democratizes content creation and attracts audiences seeking authenticity over polished production.
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