274 Reimagining Product Design is Product Management
This is Product Management
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The Aspirational Racket
Roge ho hit the nail on the head in terms of how the industry has traditionally operated. The very aspirational product, you know, is heavily marketed. It's kind of like stock car race n or those kinds of things. We knew that we had to convince real consumers. And because it was so immediately evisceral and recognizable as being different and beneficial, that word of mouth just went crazy.
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