The Most Controversial Way to Get Subscribers
The Unofficial Shopify Podcast
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What Is a Spam Trap?
Paul: A spam trap, after an email address is like 18 months old or so, hotmail or jaho or g male or whatever, they'll turn it into a honey pot. The idea is that if someone hasn't opened an email from you in 18 months, you should have definitely removed them from your list by now. Paul: We buy a ton of open and click data from the email eco system. And we make sure that this email address has opened or clicked in the last 14 days before we give it to you. If it's opend or clicke in the last14 days, it's definitely not a spam trap. It gets in trouble people who are buying
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