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Why it might be a rough summer for digital advertising

Next in Media

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The Motivation Behind California's Data Sharing Laws

The motivation behind this law came from a concern about data being shared amongst companies without consumers understanding it. And I think particularly the last year, you know, post-adobst decision and the idea that how health and information can be used. The potential for discrimination, potential for predatory pricing, or just the idea that individuals should have some awareness, transparency and rights over how their information is used are all factors leading to these laws.

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