How to Be a Successful Designer

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Designers need to know business as designed, says Joe Wurzweiler. The best advice for designers is to talk about it with the people who know what they're doing, he says. "If you got the business goals before you've got user goals, it means you can then go out and understand what your users want,"Wurzweiller adds.

Joe Leech shows us how psychology helps frame what we’re seeing in user research. He articulates why the superpower we need is understanding how business works. He inspires us get out of our seat and talk to executives in the organization more about the business. He also challenges us to not just always be shipping, but always be shipping the right things.

Secret Identity/Origin Story (4:39)
Biggest Superhero (14:50)
Biggest Failure (22:37)
Awkward Testing Story (30:03)
Design Superpower (32:03)
Design Kryptonite (33:34)
Design Superhero Name (36:52)
Fight For Users (42:03)
Psychology & Design (43:05)
Habit Of Success (49:48)
Invincible Resource (51:26)
Book Recommendation (54:40)
Best Advice (57:49)
Contact Info (59:46)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/039

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