Jason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invaluable advice on enhancing your agency's value, from distinguishing your business as a market maker to understanding and automating key performance indicators (KPIs). Whether you're considering selling your agency or aiming to scale it, this conversation is packed with strategic wisdom and practical tips that will equip you for success.

Chapters:

00:00:00 - Reflecting on Creative Marketing Strategies and Business Acumen
00:03:33 - Attracting Attention Strategically: From Annoyance to Engagement
00:06:48 - Personalized Networking on Twitter: Seizing Business Opportunities
00:11:57 - Identifying Sellable Assets Across Diverse Businesses
00:13:00 - Crafting a Sellable Asset: The Solar Velocity Journey
00:15:39 - Capitalizing on Investment Opportunities and Tax Advantages in Ownership
00:17:55 - The Significance of Transferable Contracts in Business Transactions
00:20:04 - Communicating Your Business Vision and Targeting Niche Markets
00:24:37 - Achieving Predictable Revenue: The Path to a Growing Business
00:26:25 - Predictable Revenue and Adapting Business Offerings
00:31:47 - Becoming an Advisor for Sustainable Business Success
00:35:00 - Profitability and Growth Metrics in the Agency Business
00:36:32 - Navigating Valuation Dynamics: Multiples and Unicorns in Today's Market
00:38:22 - Harnessing Key Performance Indicators (KPIs) for Sales and Departments
00:41:22 - Strategically Building a Business with Sale Potential: The Roadmap to Success

LINKS AND RESOURCES:

LinkedIn
Jason Swenk's Website
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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Mentioned in this episode:

https://discover.taboola.com/realize-us/

www.ActiveCampaign.com

https://unbounce.com/pt/

https://www.activecampaign.com/

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