The concept of engaging your community and rewarding them with some form ofa valuable liquid a, i think i's going to permeate a lot of business is going forward. We've did this before in the web, to be very clear, like it isn't necessar an inter net enabled thing in the first place. I think when we talk about web three, it's about creating champions within customers before the product is even built. And so what do you think? O, i don't know, for ke or for a x c p g brand budwiser, or for whatever it is, like some company that's going to come on this journey. Do you think it's going

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