229. Fraser Muggeridge
Scratching the Surface
00:00
Is There a Risk of a Verse in Design?
The business of design has grown where corporations talk about being design driven. The rise of design thinking the rise of like user experience or human centered strategy exactly that it has sort of moved from something that was a cultural endeavor to something that is strictly problem solving how can design come in and solve this thing. It's removed a lot of this visual innovation or this attention to process because everything has become so structured.
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