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Summary of Breakpoint by Jeff Stibel | Free Audiobook
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The Break Point
The break point is exactly what it sounds like. It's the moment when the current growth rate becomes untenable. At this stage, the network self destructs. This might sound like an unnecessarily destructive phase but it allows us to assess progress through trial and error. Think fexample, about baking a cake. Every cake requires a certain temperature in order to literally rise to its full potential. But the only reason we know what the temperature is is because someone, at some point figured out the cake's break point. They kept experimenting until the cake burned, and after repeated attempts, learned how to get it just right by finding a balance between growth and the break point.
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