2min chapter

Me, Myself, and AI cover image

Extreme Innovation With AI: Stanley Black and Decker's Mark Maybury

Me, Myself, and AI

CHAPTER

The Trade-Offs of Innovation Levels

We're just in the past six months becoming much more disciplined across the entire corporation with a common rubric for how we characterize things. We actually interestingly within the company delineate between six different levels of innovation. Levels one and two are incremental improvements, let's say to a product or a service. Once we get to level three, we're talking about something where we're beginning to make some significant change to a product. When we talk about a level five, this is a first of a kind, at least for us. It's something that we may have never experienced in our marketplace. Those we oftentimes call breakthrough innovations. And finally, on level six, which are radical innovations,

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