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Under the Banyan Tree – Unpacking India's vast consumer sector
HSBC Global Viewpoint: Banking and Markets
The Different Types of Consumers in India
Two thirds of all consumers are in rural areas. So outside of the cities, it must be very difficult to reach them. Some companies have fairly unique solutions to distribute their products across India. The cost to serve is very high, but they still can't be ignored because they are future consumer.
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