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4min chapter
3 in 15: Working with creators
The WARC Podcast
How to Collaborate With Creators Effectively
Creators are really making their presence felt in the marketing landscape. Catherine, how should CPG brands handle this new competition? Simon Harwood's article offers advice for how legacy players can respond. Sarah McCorkidale: Don't forget that almost every campaign still requires a test and learn mindset. Steve Wien: Brands need to invest in symbiotic relationships with creators.
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