Duncan Doughnuts Are Making Headway With Murch Drops

This week end i read an article about this really hot brand having a ton of success with limited quantity, murch drops. The brand wasn't jim shark or balenciaga it was bum um bum duncan doughnuts. They don't comment on the sales of the drops, but if you check out their next drop, you'll see they basically sell out instantly. So what's happening here? You've got a brand that carries fan fervor. Is it free advertising for duncan by getting people talking and paying for new, limited merch that they wear? Absolutely. And as i think about so many brands i've been following this year, small brands on shop a fy