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Frank Rose
Future of StoryTelling (FoST)
How Stories Work and How They Can Prey on the Emotions
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I think it's one of the messages of your book, right, that only by understanding how stories work and how they can prey on the emotions can we create better stories to counter the negative ones. One of the stories, if you will, at the beginning of the book is about this guy in Bosnia and Sarajevo who grew up. He took the house where he had grown up and turned it into a form of bad and breakfast. And people went and they were quite changed. It's what can happen anywhere where there are people. And we're seeing that right now in Ukraine. We're seeing just the worst of human nature. That's something that we need to figure out
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