The Importance of Brands in Football

The thing that made Italy the league wasn't just having great players. It was having Inter Milan, AC Milan, Juventus. One team full of great players is not going to make the league the league. The Premier League might be the third or fourth one day. Saudi Arabia have a vision of growing their country around 2030. They also want a World Cup and they want to build a new city called Neon by 2039. There is a time frame by which they want to grow. I disagree with you thinking that it will be the league for the long term. You're taking away the motivations for spending all of this money. And the motivations for bringing these players in are short-term.