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The Lean Product Playbook with Author Dan Olsen

The Product Podcast

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Would You Pay $10 a Month for This Service?

Both times we ask people at the end, hey, would you pay $10 a month for this service? And it's always though if you'd ask people if they would pay if they don't actually have to bust out their wallet and pay. It was like a night and day difference. Almost every single person after we gave them the check and the test was completely done was like, so is this product live now? Can I go use this? Like no, no, we're still building it, it's not quite ready yet.

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