5min chapter

The Diary Of A CEO with Steven Bartlett cover image

The Marketing Genius Behind Nike: Greg Hoffman

The Diary Of A CEO with Steven Bartlett

CHAPTER

How Did You Incentivize Your Team to Take Risks?

Nike has one of the largest creative teams in the world. The company values diversity and experience, says Nike CEO Mike Hormel. "You need to take the risk because even if you miss it success will come down the road," he adds.

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