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228 All The Buying of Listeners

The Feed The Official Libsyn Podcast

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Podcasting - Is Your User Agents More Than 4% of Your Traffic?

I always look at that whenever anybody has hired me to do any of auditing to of their show. I would say 99% of the time, if your user agents are the number one or two are browsers, I immediately know that there's something off with that show. If you're an ad buyer and you're buying on a big show and their browser traffic is more than 4% of their traffic, something's wrong.

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