The Importance of Subscribers in YouTube

Renee: I think the influence, the importance of subscribers is weighing significantly over the past 10 years. If you go and look at where your audience is coming from, it's generally a very low percentage coming from subscribers. So if they're regular viewers, if you get someone to watch your video and then watch two or three other videos, you're just going to be on their home feed. And that's where the vast majority of people are watching these days. But for most creators, obviously there's no blanket thing.