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Menstruation
I think that Gen Z are coming through. You can see the conversation shifted already in that generation, and they're talking about things differently. And so you talking about this is a way of opening up doors and breaking down signals. The more we talk about it in an open fact about what it is, periods can be great for some people. For some people, it's really debilitating. If you can't openly talk about it, you internalize that shame and the fear and the embarrassment. Every time that happens, a little bit gets chipped away.