Ep. 476: Influencer Credibility, Recyclable Lotion Pumps & The Week’s Beauty News
Fat Mascara
00:00
The Rise of the Influencer Movement
The ASA instructed L'Oreal to include a disclaimer and future ads featuring the models wearing false eyelashes. Most influencers just let it be known that by the way, I'm getting this for free. The relationship now is so transactional than when we were at magazines. Here is $200,000. Go make me 20 second ad for my mascara. That's the brand to the influencer. So this is straight up advertising.
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