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12min chapter
Bloomberg Businessweek Weekend - January 17th, 2025
Bloomberg Businessweek
The Rise of Non-Alcoholic Beverages
This chapter explores the growing trend of 'Dry January' and the increasing demand for non-alcoholic drinks, highlighting insights from industry experts. It discusses the cultural shift towards moderation and changing consumer preferences, while reflecting on personal experiences with alcohol. The conversation also covers innovations in alcohol removal technology and the rise of mocktails in social settings, emphasizing the importance of inclusivity in drinking choices.
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