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The Thought Process Behind Thrivecart
With Thrivecart, it was generating some really, really good sales months. It pretty quickly became my largest income stream in my business. So I kind of had this thought process of if this was my product and I was the one who was selling it, what would I do? What would I do to go all in on this? And to me, that wasn't put it on matwolf.com or put it on our evergreen profits. But like just creating a little silo of content about this versus no, it's really gonna be more beneficial to live on its own separate domain.