He sold his blog network to AOL for $25 million. And that was just the beginning
The Business of Content with Simon Owens
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What We Learned From Google's Blogs
Dephne: We learned a lot of rules that don't apply any more. 50 % of your it's funny, actually, some of the rules apply now to pot casting and other forms of content. Half the traffic went to the home page, and half the traffic came into archive pages through searching. And you know, another thing we learned was it's really, really hard to have 60 ferent sights and 60 teams on 60 different topics and have one of them, or two of them, be a runaway winner.
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