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553 Can the Morning Brew Make $100 Million? (CEO’s plan)

Going Deep with Aaron Watson

CHAPTER

How Do You Think About the Morning Brew Runs?

When you're small, there is a little bit freedom or free willingness to how that media gets produced. So when those businesses can hum and work in a really great way and then interact with other teams, that's really when you have a really efficient operation. With someone like Dan and his TikToks, we had to hire Dan and it wasn't that big of a bet from a monetary perspective. It turned out to be an amazing bet, I'm glad we did it, but it had to be a big bet.

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