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Special Edition: ‘Caitlin Clark Effect’ – New Era for Women’s Sports?

The NewsWorthy

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Intro

This chapter delves into the remarkable impact rookie Caitlin Clark has had on the world of women's basketball and women's sports at large, leading to a surge in interest evidenced by boosted viewership, merchandise sales, and ticket revenue. Dr. Nicole M. Lavoie lends her expertise to analyze the data highlighting the substantial influence Caitlin Clark has wielded across different facets of women's sports.

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