How to Convert Leads Into Customers

David, i love that example you've just shared with us. We actually have done this year a couple of different shows on the importance of having ron advocates and ambassadors as part of our business. For those of you that want more information around that area, i will post the links in to day's show notes. David, i've got just one question left for you. This is out fear perspiration. And perhaps to day you can leave us with three quitips for converting leads into customers.