
#364 Moulding a 116-year-old business into a global experiential enterprise: Winning Group
The Mentor with Mark Bouris
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How to Sell Kitchen Appliances and Washing Machines Online
I think the only other online retail could think of was EZBuy, which is a sort of a Kiwi clothing company that had just come into. But otherwise you pretty much couldn't buy anything on the internet. This is pretty like, you know, even being able to buy a book in Australia on the internet and we're trying to sell fridges and washing machines. So I just sort of looked at it logically versus no one's ever done it. It can't be done. And so we started and convinced the suppliers,. luckily,you know, we had an amazing relationship with all of our suppliers because it was important to dad. He always did right by them and they respected
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