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2min chapter
The Sizzle
99% Invisible
The Impact of Sound on Branding and the Notorious Sun Chips Bag
Explore the significance of sound in branding and the potential repercussions of neglecting this aspect, as illustrated by Frito-Lay's loud and irritating biodegradable Sun Chips bag. Learn why it's crucial to prioritize intentional and thoughtful sonic experiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode