Monetizing Archives and Nostalgia

Matt is joined by Tom Freston, former CEO of Viacom and MTV Networks, to discuss why legacy companies missed the boat with YouTube in the early aughts, the similarities YouTube from the aughts shares with the AI boom of today, why MTV died, and whether it can be revived (02:13). Matt finishes the show with a prediction on the hottest story in town: Parmigiano Reggiano signing with UTA (25:57).

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Host: Matt Belloni
Guest: Tom Freston

Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo

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