New Books in Language cover image

Bernard D. Geoghegan, "Code: From Information Theory to French Theory" (Duke UP, 2023)

New Books in Language

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The Rise of Cybernetics in the United States

In the 50s and 60s people interested in cybernetics would talk about racial strife as if it was a kind of impersonal problem that could be adjusted with the proper flows. Quinton here runs a sustainable clothing brand, FedEx has set a goal of having carbon neutral operations by 2040. When an influencer tweeted about his recycled bamboo t-shirts, Quinton unexpectedly became quite popular. He uses FedEx to reach new customers while making Earth a priority.

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