5min chapter

New Books in Language cover image

Bernard D. Geoghegan, "Code: From Information Theory to French Theory" (Duke UP, 2023)

New Books in Language

CHAPTER

The Rise of Cybernetics in the United States

In the 50s and 60s people interested in cybernetics would talk about racial strife as if it was a kind of impersonal problem that could be adjusted with the proper flows. Quinton here runs a sustainable clothing brand, FedEx has set a goal of having carbon neutral operations by 2040. When an influencer tweeted about his recycled bamboo t-shirts, Quinton unexpectedly became quite popular. He uses FedEx to reach new customers while making Earth a priority.

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