Have you ever noticed that recipes that include estimates of how long it will take to prepare the dish seem to dramatically underestimate reality? We have! And that’s for something that is extremely knowable and formulaic — measure, mix, and cook a fixed set of ingredients! When it comes to analytics projects, when you don't know the state of the data, what the data will reveal, and how the scope may shift along the way, answering the question, "How long will this take?" can be downright terrifying. Happy Halloween! Whether you are an in-house analyst or working in an agency setting, though, it's a common and reasonable question to be asked. In this episode Michael, Moe, and Val dive into the topic, including sharing some stories of battle scars and lessons learned along the way. As a bonus, Sensei Michael explains how he uses Aikido on his clients to avoid scope creep! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.