
The warning signs you need to spot to avoid AI scams
Which?
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Scams and the Rise of Deepfake Technology
This chapter explores the evolution of scams leveraging celebrity identities and advanced technologies like deepfake videos, making it challenging for individuals to discern fraudulent endorsements. The discussion highlights the alarming sophistication of purchase scams, emphasizing the ease with which deceptively authentic-looking websites can be created, along with the sophistication of phishing emails that mimic legitimate communications.
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