9min chapter

Conversions und Copywriting Podcast cover image

15 Copywriting-Nuggets in 28 Minuten (verkaufe mehr) (2/2)

Conversions und Copywriting Podcast

CHAPTER

Konkurrenzanalyse und Zielgruppenverständnis im Copywriting

In diesem Kapitel wird die Bedeutung hervorgehoben, die Zielgruppe und ihre Bedürfnisse zu verstehen, um überzeugende Werbetexte zu verfassen. Durch das Arbeiten mit Schmerzpunkten und das klare Kommunizieren des eigenen Wertes wird die Macht der Worte verdeutlicht.

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