In this episode of Startup Anthology host Jeremy engages in a thought-provoking conversation with Ross Miller, an accomplished entrepreneur and consultant with extensive experience in advertising, tech commercialization, and startup management. Ross recounts his journey from his early consulting days at Bradley University to leading ventures like RV Air and Natural Fiber Welding. Key topics of discussion include how to effectively balance risk and reward in startups, understanding the 'HiPPO Effect,' achieving career fulfillment, and strategic insights on exits and hiring. Ross also emphasizes the significance of a well-defined exit strategy and the critical roles employees play throughout a startup's lifecycle. Don't miss out on Ross's valuable advice for thriving in the dynamic world of startups.

Quick Takeaways:

• Startup employees should carefully evaluate their risk tolerance to align their career choices with long-term goals and exit strategies.

• Leaders who promote open-ended questioning can reduce the impact of the HiPPO Effect, fostering a collaborative and innovative environment.