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#41 — DeepDive — Marketplaces — Lenny Rachitsky

Magic Minds

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The Importance of Constraints in the Marketplace

Thumbtack took them a long time to build up enough critical mass across the nation, across every category and across every city. Eventbrite focused on tech events and conferences. Etsy focused on vintage items, craft supplies and handmade items. So that's sometimes that initial category that you constrain to becomes your differentiators as a company.

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