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The Power of Personal Growth
In 2007, we were building software. We built a hosting business that then as we got into the kind of early kind of London tech boom, there was a real demand for these sorts of services. And so around this sort of 2017 time that Amazon opened their first UK data center, I think in 2017. They were going to have way more demand on business connectivity. Business fiber is something that the hyperscalers will never be able to commoditize. So we basically figured out how to get into that business and by 2019, it was 90% of our business.