The Lego Movie Worked Because It's Not Something You've Ever Seen Before.

"It's when you get to, when you think about it as a business, it makes a lot more sense," he says. "You can't innovate that way, but you can certainly still make a buck." The director of the Lego movie worked because it's not anything people have seen before,. From something like that, how does that become a story? They figured out a way to make it work.

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