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Why You Should Do Hard Things & Sneaky Ways Companies Get Your Personal Data

Something You Should Know

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How Do You Be Soft and Hard at the Same Time?

Toughness has an image of the football coach who's really not a sent not necessarily nice and soft and sensitive, but in a kind of tough rough around the edges. What key is you you accompany that demanding ness with what we call responsiveness, which is essentially, you care. So when we say don't be a hard ass, but have some demanding ness, what we actually mean is have high expectations of both yourself and those that you're coaching or whatever have you.

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