1min chapter

Marketing Against The Grain cover image

Marketing Execs React To The Netflix Pepsi Documentary

Marketing Against The Grain

CHAPTER

B2B Software Companies Selling Brand Sugar Motor

In software, for example, software is becoming far less differentiated because all of the underlying technology is becoming mature. My bold prediction here is that B2B companies are going to be forced to adapt and latch onto popular culture in the way that consumer companies have had to over the last several decades.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode