7. Structuring Cold Emails
Practical Prospecting
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Don't Get Fancy With Your CTA's
Don't get fancy with your CTA's. Make it out of your own way and just use a simple cloud of action that's interest based. If you crushed it with the context and the value prop, then they're going to respond. There is something to be said about not even saying like, you know, worth open and learning more on a cold email.
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